Frequently Asked Questions

At Narwhal, our name reflects our philosophy of commitment to reality in a business world often shrouded in fantasy. While startups with astronomical ratings are called “unicorns”, we have chosen to identify with the narwhal. Why? Because, unlike the unicorn, the narwhal is real.

Unicorns are mythical creatures, hard to find and, ultimately, non-existent. Instead, the narwhal is a tangible animal, a genuine resident of our world. We share that authenticity and incorporate it into our business approach. Like the narwhal, we seek to build strong and enduring companies, challenging the idea that business success must be fleeting. Instead of pursuing the illusion of 'unicorn-mania', we embrace business reality by opting for authenticity, strength and long-term sustainability. We don't pursue illusions; we create business realities with solid foundations that endure in the competitive business world.

Our services are designed primarily for startups and SMEs looking to expand their operations, consolidate their market presence and generate demand. We focus on companies from diverse sectors that need support in their commercial strategy and lead generation. We specialize in companies that wish to disengage founders from the commercial process, seeking predictability in the sales funnel without relying exclusively on referrals. We also serve those companies in the process of internationalization that need to maximize the results of their strategy, including trips to specific destinations to capture new business opportunities.

Narwhal se diferencia por su enfoque integral y personalizado, que combina dirección de negocios, construcción de demanda y tecnología avanzada. Nos enfocamos en ofrecer exactamente lo que tu empresa necesita, creando un plan de crecimiento adaptado a los objetivos y circunstancias. Nuestro compromiso con la garantía de resultados y la transferencia de know-how a nuestros les clientes asegura que no solo entregamos servicios, sino que también empoderamos a las empresas para que sean autosuficientes en el futuro.

We don't accept projects unless we can ensure a positive return on investment (ROI). We carry out a detailed analysis of the average ticket of our clients, the number of new customers they need, the conversion rate at meetings, the sales cycle and the market and niche they are targeting. We guarantee the optimal number of business meetings to make the project profitable, rejecting projects that we cannot support with concrete results.

While our primary focus is to ensure a set number of business meetings and a robust pipeline with open opportunities to maintain predictability, our results span a broader spectrum. We focus on consolidating your commercial process, ensuring that each stage is documented in a clear and accessible manner. This documentation includes not only the strategies implemented, but also feedback from the market, which becomes a valuable source of information to adjust and complement future strategies.

We collect a vast array of data that allows you to optimize your approaches and make informed decisions. We provide access to strategic technology and senior teams that execute and monitor strategy, ensuring effective implementation and optimal profile positioning. At the same time, we work to optimize company resources, time and risk. Our comprehensive approach ensures that every action not only contributes to the sustainable growth of your business, but also establishes a solid foundation for scalability and adaptability in an ever-changing marketplace.

Narwhal guarantees results, so we started with a preliminary meeting to survey the company and understand the business objectives and target market. Based on this meeting and a subsequent survey, we analyze the objectives, the market and the company. If we consider that we can guarantee the achievement of these objectives, we present a work proposal. Otherwise, we communicate our decision, prioritizing transparency and honesty in our relationship with clients.

We use a comprehensive technology stack that encompasses project management, communication, CRM, data mining, marketing automation and data analytics tools, along with artificial intelligence (AI) solutions. This set of technologies enables us to optimize business processes, improve communication and ensure effective tracking of performance metrics. In addition, we implement integrators that connect these tools, facilitating the flow of information between systems and improving operational efficiency. The incorporation of AI enables us to analyze data more deeply and predict trends, helping us to make informed and adaptive decisions.

We provide access to a whitelabel CRM that our clients can use at no additional cost. This CRM allows users to manage their pipeline, visualize opportunities and monitor where each opportunity stands. In addition, customers will be able to take advantage of all of the CRM's functionalities, which include advanced automations, artificial intelligence (AI) tools and marketing capabilities. With GoHighLevel's reach, our customers can efficiently implement multichannel marketing campaigns, manage contacts, schedule appointments and track leads. This end-to-end solution enables them to optimize their business processes and maximize their lead generation and conversion efficiency.

Minimum Viable Strategies (MVP) are implemented through an iterative approach that begins with the development of a prototype tailored to the specific needs of the company. This prototype allows us to test the strategy in a controlled environment and collect relevant data. As we gather user feedback and analyze performance, we make adjustments and improvements to optimize the effectiveness of the strategy. This continuous review process ensures that each element is validated before moving forward to a larger scale implementation, minimizing risk and maximizing impact.

The transfer of know-how at Narwhal is done through a documented and structured process that ensures that every stage of our work is properly recorded. This includes strategies, processes and results, ensuring that information is transferred in an orderly and accessible manner to your team at all times. This approach not only facilitates understanding and adoption of best practices, but also empowers your company to operate more efficiently and autonomously. At the end of the process, your team will have the knowledge and tools necessary to further optimize the strategies implemented, ensuring sustainable, long-term growth.

Our Outbound Growth MVP service focuses on optimizing your commercial strategy by identifying priority accounts and searching for strategic opportunities in the market. We implement a proactive approach that not only generates an effective pipeline with priority accounts, but also reviews and optimizes your current processes, ensuring that every interaction adds value. As we move forward, we provide constant feedback to adjust tactics and maximize the impact of our actions. This high-impact, low-cost strategy is designed to drive sustainable growth for your business. With a complete team that plans, executes and adjusts your sales and marketing strategy, we guarantee tangible results through effective lead management and strengthened business relationships.

Matrix: High impact, low effort.
Channels: Social selling, email marketing, cold calling.

Ideal for companies seeking results in the short term with targeted accounts.

Our Inbound Growth MVP service is designed to generate significant results with minimal investment, prioritizing key accounts and focusing on companies that are already in the business process or have interacted with your website. We combine effective landing page, SEM (Search Engine Marketing) and retargeting strategies to maximize lead acquisition and conversion. We design optimized Google Ads campaigns that attract highly qualified traffic, capturing businesses that are actively seeking solutions. In addition, we implement social media retargeting to re-engage interested users, reinforcing your value proposition. This approach allows us to leverage existing traffic and generate meaningful results before scaling to broader advertising campaigns. With ongoing analysis and optimization, we ensure that every action is aligned with your business objectives, paving the way for more substantial marketing investments.

‍Matrix: High impact, low effort.

‍Channels: SEM and retargeting.

Ideal for companies seeking results in the short term.

Our Business Strategy Mapping service focuses on defining the key elements for your business growth. We start by identifying your Ideal Customer Profile (ICP) and developing buyer personas that reflect your ideal customers. We conduct an analysis of the competition and available channels to create a comprehensive approach to maximize opportunities in the marketplace. We define the budget necessary to implement these strategies effectively and establish processes and metrics (KPIs) to monitor results. In addition, we review and optimize your existing materials, providing constant feedback to ensure that each action is aligned with your value proposition and business objectives.

Narwhal specializes in the development and execution of minimum viable strategies (MVP) tailored to the specific needs of each company, maximizing results with a focus on Product Market Fit validation. We accelerate business growth through an iterative process that includes demand generation, competitive analysis, and resource optimization. With a plug and play model, we provide an experienced team and technology without the need to commit long-term resources, guaranteeing traceability, know-how transfer, and measurable results in less time.